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Lilien and Rangaswamy: Marketing Engineering
Software tools and books for decision making by Gary L. Lilien and Arvind Rangaswamy. Includes geodemographic, cluster and conjoint analysis, and resource allocation.
http://www.mktgeng.com/
Software tools and books for decision making by Gary L. Lilien and Arvind Rangaswamy. Includes geodemographic, cluster and conjoint analysis, and resource allocation.
eCRM solutions including customer analytics and campaign management tools. Software is designed to help companies boost customer retention, loyalty and maximize sales and marketing ROI.