Many of our business-to-business clients participate in their industry’s relevant trade shows and conferences. For most, these events are key opportunities to interact with prospects and clients to tell them about their latest products, programs and services. The trade show is most commonly viewed as a function of the sales department – salespeople attend the shows, work the booth, gather business cards, give their sales spiel ad infinitum and complain about their aching feet.

There is no denying that trade shows and conferences are very important in a company’s overall marketing strategy. A lot of money is spent on exhibit booths, literature, travel & entertainment and the overall logistics of participating in these events. So, why not make the most of them by adding a key component that can be the difference between a “good show” and a less-than-productive three days? Enter public relations.