Salesmanship is an art of influencing another person for the object of persuading him to buy specific product. It may be regarded as the process of winning the confidence of consumer. According to WHITEHEAD. “It is a method of arriving at a common point of view with the prospect in regard to the desirability of same, article, service or idea.” Salesmanship may also refer to convincing a customer by certain technique and he is really persuaded for buying a particular product.

Salesmanship helps to create demand for new products or new brands. It influences to change in patronage from one source of supply to another which results concentration of purchases of specific product.

As it wins the buyer’s confidence so it helps to make regular and permanent customers. The person who is engaged in convincing the public desirability of a specific product is called salesman.

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Social media marketing events are happening all around us and with every one there are new opportunities waiting to be had. However, without setting your intentions before attending, your mind doesn’t know what to be on the look out for and you will miss golden opportunities right in front of you.

Intentions are important in any area of your marketing success, but especially when attending live events because things are constantly moving and changing. Your chance to talk or network face to face with a top influencer can be a fleeting moment that you may never see again.

Before you go to the event sit down and think about your business goals. You should already know what you intend to accomplish and have a plan on how to get there. If you’re really working towards your goals and you’re growing, chances are you will have hit a few forks in the road or may need a little advice from someone more experienced.

When the event is over meet with your buddy before you part ways to debrief and set your intentions on what you’re each going to implement, Write down the action steps for when you get home. Set an appointment to meet with your event buddy no more than 3 days after the event.

What’s your best tip to get the most out of a live social media event? Have you ever gone to an event without any clear purpose of what you wanted to get out of it? How can you line up your intentions with the next event you’re planning on attending? Share any stories of how you used an event to create a new joint venture, move past a roadblock, or how you may have missed an opportunity because you weren’t prepared.

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