Online advertising is the means of promoting a product on the Internet using various Internet features. With the arrival of Internet, the business world

has become digitalized and people prefer buying things online, which is easier and faster. Online advertising otherwise known as e- advertising gives a

new dimension and unique charm to the product, which is an added advantage. Further, online advertising is the cheapest and effective mode of

advertising whose success has proved its potential.

The primary benefit of online advertising over offline business is monetary advantage, which can not be gained locally. This leads to great progress in

business, which is the ultimate aim of any businessman. Online advertising offers a wide spectrum of recognition, which is incomparable to any other

mode of advertising.

Online advertising has no time limitations and is viewed day and night throughout the globe. Online advertising reduces the transaction cost and

contributes to the profit of the company and is secure in competition against international marketing. The owner is much more satisfied because a

secure business is more beneficial and reliable.

Certainly online advertising is one step ahead over others and helps to keep pace with the fast changing world. ‘Pay- per- click’ advertising is one

form of advertisement and is a very cost effective way of getting advertised for the price of a half page advertisement in a regional newspaper.

Another form of online advertising, which is gaining popularity, is e- mail and it has enjoyed tremendous growth in the last few years. Since there is a

change in trend of shifting from print to online, online advertising will continue to grow as long as the technology advances.

Small businesses find online advertising offering maximum exposure for a minimal cost. Small businesses target their ideal clients and find that online

advertising is an affordable way of advertising. Online advertising gives a direct response, making it profitable to both the consumer and the seller.

Banner advertisements depict in pictorial form and are commonly viewed on high traffic sites and also give a hyperlink back to the advertisers own

site. The price varies according to the number of advertisements shown. Sponsorship advertisements are larger then banner advertisements and

contain considerable amount of text and placed on ezines or online newsletters. The price varies according to the number of readers of the newsletter.

The services of online advertisement agencies have made them to run the campaigns in an effective way and are more feasible. It also helps the

marketers to keep an eye on the performance of advertising campaign, which is impossible in other types of media. This enables them to modify the

campaign by analyzing the data thus targeting the customers. The online advertising agency ensures a wide reach to the audience through the central

advertisement server since it uses online advertising network.

As a small business owner, you have a unique advantage over larger competitors: you’re able to make a serious difference to your small business by making another £20,000 or £30,000 a year. When you know how to market your small business effectively, the returns can be much bigger than this, and have a serious impact on the profitability and growth prospects of your business. Here are things you can do to accelerate your businesses online performance.

PPC advertising is one of the quickest ways to see a big return on your online spend. If you sell wedding planning services, for example, you can bid on search engines for words related to your industry. Wouldn’t it be good if your small business showed up when someone typed in: “UK Wedding Planner”, “Wedding Planning Services”, “Find A Wedding Planner”, “Qualified Wedding Planner”? You can catch consumers that are showing intent to buy the products and services that you provide. And, you only pay for the visitors that click through and visit your website. That way you can choose to bid a lesser amount or higher amount depending on how many clicks it takes to get one sale on average.