As a small business owner, you have a unique advantage over larger competitors: you’re able to make a serious difference to your small business by making another £20,000 or £30,000 a year. When you know how to market your small business effectively, the returns can be much bigger than this, and have a serious impact on the profitability and growth prospects of your business. Here are things you can do to accelerate your businesses online performance.

PPC advertising is one of the quickest ways to see a big return on your online spend. If you sell wedding planning services, for example, you can bid on search engines for words related to your industry. Wouldn’t it be good if your small business showed up when someone typed in: “UK Wedding Planner”, “Wedding Planning Services”, “Find A Wedding Planner”, “Qualified Wedding Planner”? You can catch consumers that are showing intent to buy the products and services that you provide. And, you only pay for the visitors that click through and visit your website. That way you can choose to bid a lesser amount or higher amount depending on how many clicks it takes to get one sale on average.